It isn’t just one thing that makes Jacksonville unique.

It’s everything.

Immerse yourself.

Who doesn’t love a liquid landscape? Just minutes from downtown, Lake Jacksonville boasts crystal clear water framed by lushly-carpeted slopes painted with majestic pines. Whether you seek romance, rest, relaxation or recreation, tour this East Texas treasure – offering covered campsites, RV amenities, superior swim areas and delectable views.

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Stop to shop.

From our downtown vendors to area niche shops, visitors can load their trunks with everything from BoHo garmentry to vintage finds to nationally-renowned retailers.

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Peruse our Museum.

Jacksonville boasts a bounty of offerings for the history buff and nostalgic Texan. A visit to Jacksonville’s Vanishing Texana museum offers thousands of intriguing items to peruse and ponder. Or, roaming historians will delight in the plethora of  historical markers, landmarks and sites throughout Cherokee County.

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Recreate.

Whether you prefer your fun in the mud, on the water, over the rails, in the sky or in the wild, we have something for every traveler seeking a unique experience! Jacksonville offers a plethora of pleasurable outings for thrill-seekers and chill-seekers alike.

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Come hungry, leave full.

Whether you’re seeking Southern fare with a flare, craving cultural cuisine or tempted by Texas tried-and-true entreés, our local eateries will satisfy any appetite.

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Mark Your Calendars for Upcoming EVENTS

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Explore More – Check our Blog

  • Sadler’s Green Chile Corn Casserole

    Sadler's Green Chile Corn Casserole Recipe provided courtesy of Sadler's Kitchen in Jacksonville 1 15.5 oz can whole kernel corn, drained 1 14.75 oz can cream-style corn 2 eggs 1 cup [...]

  • River Run

    Located along the unspoiled, wild Neches River, west of Jacksonville, guests of River Run can traverse over 2,000 acres of private land via ATV, 4 x 4 trucks, or horseback. This park offers a variety of recreation for the entire family - extreme mud riding, dry trail riding, mud pits, and scenic views of the Neches River and mountain area of Big Rock.

  • Ride the Polar Express via the Texas State Railroad

    The magical story of The Polar Express™ comes to life the minute the train departs the Rusk Depot - just 15 minutes from Jacksonville. Families and friends how up in pajamas to relive the magic of the timeless tale as chefs serve hot chocolate and cookies while they recite the classic children’s book. Santa boards the train when it reaches the North Pole, and St. Nick gifts everyone with a silver sleigh bell (that only believers can hear ringing!). A magical must-do for "believers" of all ages!

  • Sadler’s Kitchen – A Delicious Legacy

    Since 1943, the Sadler name has been synonymous with good eats in Jacksonville. Restaurateur Rob Gowin, grandson of the founder, continues that legacy today, serving up fine fare and culinary creations in a unique and historical setting - the old Jacksonville jail.

  • Say “Yes” in Jacksonville

    With our fantastic selection of wedding venues, Jacksonville offers the perfect backdrop for your special day. From the engagement to the planning to the photography and decor to the ceremony, say "yes" among the Piney Woods of our town for a phenomenal experience of a lifetime.

  • Four Seasons of Fun!

    Jacksonville offers activities and attractions for all ages, all year long. With our lush landscape, a pristine recreational lake, exciting events and more, visitors can craft a unique outing for a day trip, romantic weekend, outdoor adventure and more. Come stay and play!

  • Tomato Fest – A Bushel of Fun

    TOMATO FEST A Tasty Tradition Every year, hordes of folks stream into downtown Jacksonville to explore the array of vendors and activities that line Commerce Street on the second Saturday of each June. [...]

  • Lake Jacksonville – Lots to Love

    LAKE JACKSONVILLE Lots to Love! 1325-Acre Liquid Landscape Since it was constructed in 1957, the Lake Jacksonville body of water has provided exceptional beauty and recreation for residents and area visitors - [...]

  • Marvels at the Museum

    VANISHING TEXANA MUSEUM An Emporium of East Texas History Contrary to its name, the Vanishing Texana Museum [...]

  • Rebirth of the Iconic Tomato Bowl

    TOMATO BOWL STADIUM Rebirth of an Icon Situated on a hilltop at the end of Jacksonville's downtown Commerce Street, the Tomato Bowl football stadium has served as an elevated icon for eight decades. [...]

  • A Ripe History

    ROUGH FIRST YEAR The year of Jacksonville's birth - 1838 - was also the year that indelibly stamped Jacksonville's unique history with the Killough Massacre. Documented as East Texas' worst Indian atrocity, the massacre [...]

Stay Awhile.

Jacksonville offers a lodging options to accommodate the day trekker, vacationing family or business traveler. Choose from our highly-rated hotels and motels, bed and breakfast establishments, waterfront inns and cabins, as well as RV parks.

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Historical Markers