The Official VISITOR BUREAU Site for Jacksonville, Texas

It isn’t just one thing that makes Jacksonville unique.

It’s everything.

Immerse yourself.

Who doesn’t love a liquid landscape? Just minutes from downtown, Lake Jacksonville boasts crystal clear water framed by lushly-carpeted slopes painted with majestic pines. Whether you seek romance, rest, relaxation or recreation, tour this East Texas treasure – offering covered campsites, RV amenities, superior swim areas and delectable views.

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Stop to shop.

From our downtown vendors to area niche shops, visitors can load their trunks with everything from BoHo garmentry to vintage finds to nationally-renowned retailers.

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Peruse our Museum.

Jacksonville boasts a bounty of offerings for the history buff and nostalgic Texan. A visit to Jacksonville’s Vanishing Texana museum offers thousands of intriguing items to peruse and ponder. Or, roaming historians will delight in the plethora of  historical markers, landmarks and sites throughout Cherokee County.

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Whether you prefer your fun in the mud, on the water, over the rails, in the sky or in the wild, we have something for every traveler seeking a unique experience! Jacksonville offers a plethora of pleasurable outings for thrill-seekers and chill-seekers alike.

Plan Your Fun

Come hungry, leave full.

Whether you’re seeking Southern fare with a flare, craving cultural cuisine or tempted by Texas tried-and-true entreés, our local eateries will satisfy any appetite.

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Mark Your Calendars for Upcoming EVENTS

Mardi Gras Ride at River Run

February 21 - February 24

Junior Livestock Show

March 27 - March 30

The 1836 Chuckwagon Race

April 22 - April 27

See All Events

Explore More – Check our Blog

  • Marvels at the Museum

    VANISHING TEXANA MUSEUM An Emporium of East Texas History Contrary to its name, the Vanishing Texana Museum [...]

  • Rebirth of the Iconic Tomato Bowl

    TOMATO BOWL STADIUM Rebirth of an Icon Situated on a hilltop at the end of Jacksonville's downtown Commerce Street, the Tomato Bowl football stadium has served as an elevated icon for eight decades. [...]

  • A Ripe History

    ROUGH FIRST YEAR The year of Jacksonville's birth - 1838 - was also the year that indelibly stamped Jacksonville's unique history with the Killough Massacre. Documented as East Texas' worst Indian atrocity, the massacre [...]

Stay Awhile.

Jacksonville offers a lodging options to accommodate the day trekker, vacationing family or business traveler. Choose from our highly-rated hotels and motels, bed and breakfast establishments, waterfront inns and cabins, as well as RV parks.

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Mile Views
Acres of Public Lake
Historical Markers